Together with a handful of singles, debut album True made a world star by Tim Bergling alias Avicii. The Swedish dance producer has been one of the most successful artists since 2010. Millions of people worldwide stream his songs and hundreds of thousands of people came to his shows. Coldplay and Madonna were happy to use his services as a producer. That is also where the strength of the Swede lies.
He easily makes the step from the dance club to the radio. Some songs from the second album Stories have already been high in the charts. Other songs can easily follow in the coming years. With a few keyboard chords, a good beat and a catchy synthesizer melody, Avicii works wonders. And then we haven't even talked about the famous guest singers that he knows how to get. You have to look for them with a magnifying glass for the credits in the CD booklet, but people like Chris Martin (Coldplay) and Wycleff Jean really participate. It says a lot about Avicii's popularity that he doesn't shout their contributions from the rooftops. He will get there on his own. (JE)more