You don't have to teach English people about selling their own musical acts. Singer / songwriter James Bay was also raised on a pedestal before the music press had heard a note from his debut album. The BBC has already identified the young Brighton songwriter as the country's greatest talent. That is remarkable, because Bay cannot be found in many surprises. Also in appearance (leather jacket, hip
… hat) the skinny Briton has adopted the singer / songwriters uniform. Bay plays accessible pop songs in the style of contemporaries such as and . In a slightly exasperated voice, he sings about the pitfalls of his intimate relationships. Bay seems to have rolled off the assembly line of the successful British singer / songwriter factory. Predictable or not, there is a good chance that Bay will be able to tap into a wide audience with his romantic soul stirrings. (PdK)more