BoB is a hip-hop artist in the most modern sense of the word. His productions are far from traditional, in addition to rapping, he regularly dares to sing and play guitar. His debut album The Adventures of Bobby Ray (2010) reached the number one position in the US chart and his new record Strange Clouds also entered the number one position. This can be due to various factors, but one thing is for
… sure. BoB's music is very popular. Is it his Southern American accent that makes him sound so lovable? Or is it the productional fusion between hip hop and pop that makes his music sound spicy and solid without losing accessibility? The success of Strange Clouds will probably be due to the fact that there are enough tracks with hit potential and that BoB offers itself to a wider audience, partly through a variety of guest contributions. He meets the modern music lover in a very clever way. (GL)more